Main purpose of the role: To strengthen brand positioning, drive brand awareness, and direct traffic for the brands within the Media division, with a strong focus on Daily Sun and City Press.

Key responsibilities: (The primary tasks, functions and deliverables of the role)

• Liaising with the respective editorial teams to identify target audiences, campaigns, and marketing opportunities.
• Conceptualizing and briefing in 360 marketing campaigns to the relevant departments.
• Executing marketing campaigns across different channels and reporting on performance.
• Identify and approach possible sponsors for projects and negotiate sponsorship deals.
• Planning and executing reader competitions and sponsorship campaigns.
• Attend functions and events to ensure that operations run smoothly, troubleshooting should any problems or issues arise during the course of the function or event;
• Organize branding at activation and events, liaising with event organisers to obtain best possible branding opportunities.
• Flexibility to work overtime, including evenings and weekends, as well as be available to travel.
• Building and maintaining relationships with sponsors and service providers.
• Working closely with the Marketing and Subscriptions Team to execute on all marketing initiatives and to identify subscription opportunities.

Skills and competencies: (The abilities that the individual needs to perform this role effectively)

• Attention to detail
• Creativity
• Planning and organising
• Excellent verbal and written business communication skills in English
• Pressure resilience
• Results orientation
• Team player
• Can-do attitude

Minimum Requirements:

• Relevant tertiary degree or diploma in marketing, communications or similar.
• At least 5 years’ experience in event management and/or marketing.
• Experience within a large corporate environment and sponsorship management would be advantageous.
• Knowledge of relevant software packages and applications.
• Valid driver’s license

Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.